Our Work

Who Am I

I'm Daniel Cummings, Founder and Principal of DC Digital.

DC Digital builds custom, high-performance marketing and ecommerce platforms.

For over 25 years, I’ve helped brands like LEGO create new products and built entire Engineering/UX teams from scratch at high growth startups like Lovingly.

I build projects with determined, high-functioning, cross-disciplinary teams that execute with purpose, excellence, and innovation. I am an Engineering and Product leader who creates ideal conditions for innovation. With tight UX, clever Design, and precision Engineering I help deliver new products on time and under budget.

How DC Digital will help you to make money

I'm deeply curious and enjoy decomposing hard problems and distilling complexity. Using this insight, I bridge long-term strategy and turn it into meaningful, measurable milestones and ongoing, growing revenue. Quick thinking and decisive - and because of my ability to draw insights from slivers of information that others might miss - I contribute tangible improvements on a regular basis.

I've developed lightweight team-to-technology development approaches that emphasize readiness, clear metrics, and accurate scoping.

How I got here

My work history is diverse, with deep experience in product research and development, software and hardware engineering, and business. This breadth of experience provides a unique perspective for dynamic companies. I balance analytics with creativity and, as translator among the languages in a company, function as a catalyst that brings out the optimal performance from each participant.

I am a natural coach and teacher and I enjoy helping those around me to reach their own highest potential. My ideal client fosters a workplace where employees are encouraged to act as owners.