DC Digital - About Us

My Background

I'm Daniel Cummings, Founder and Principal of DC Digital - making high-performance marketing and e-commerce platforms. For 25 years, I’ve helped brands like LEGO create new products and systems. I've built coordinated Product Teams from scratch at high growth startups (e.g. Lovingly - Design/UX/Dev/Marketing).

With tight UX, clever Design, precision Software Engineering, and data Marketing, DC Digital delivers.

How DC Digital will help you grow

We have an "owner mindset." We build on brand, and grow revenue with incisive data insights that help you make decisive moves.

Key metrics, project dev, and accurate scoping; goals exceeded means ongoing value for your company.

How I got here - why you will love working with me

My work is diverse, with experience in product research and development, software and hardware engineering, marketing, and business. This breadth gives me a unique perspective working with dynamic companies. 

I started DC Digital in 2018 to help smart people build smarter companies. 

DC Digital recent clients

Rockefeller Center

New York's "City in a City" is a must-visit destination for all generations of visitors and NYC locals. 

We work with the Rockefeller Center marketing team to optimize and review the Rockefeller Center websites, analytics, e-commerce, and foot traffic systems using off-the-shelf and proprietary marketing discovery, analysis, and testing techniques.

The Art Studio NY

This beloved Art Studio in Manhattan wanted a digital ad growth plan to find more students. We delivered a steady 30% revenue increase year over year. In 2020 we pivoted the company to bring Online Art Classes to a global audience. 

Wordpress, Speed, Security, SEO, Google, Facebook, Instagram Ads Ideation, Creation and Management; Live Data Analysis merging all data sources to Dashboard

David Wallance, Architect

A custom build requiring precision, speed, and a unique digital presence.

Built with JAMStack (Netlify with NextJS and Contentful), Speed, Usability, Security.


This maker of 3D immersive worlds for virtual events wanted to add a realtime messaging and presence technology. We built 3D navigation, game-play elements, chat, realtime interaction and shared visitor "presence" in the virtual space.

Custom 3D platform, 3D programming, web sockets, admin, analytics.

Upper Village Blooms

A new flower shop owner knew she had to get her website tuned up to compete with the "big guys" like FTD and 1-800-flowers. We delivered a stunning digital bouquet of high-performance website, local SEO and an ad program that resulted in 10x growth in year-over-year monthly sales.

eCommerce launch, Squarespace site updates, Local SEO, Paid Digital, and Live Analytics and Search Dashboard

Baked by Susan

Award-winning local bakery asked us to take over from their existing digital agency. We created a recipe for success combining website updates, SEO, social, and a storytelling growth plan.

Wordpress, eCommerce, Speed, Security, SEO, Google, Facebook, Instagram Ads Ideation, Creation and Management; Live Data Analysis



The owner of this well-known  STEAM academy provider came to DC Digital for a new website and requested a launch plan for a new STEAM-focused Summer Camp offering.

Brand new STEAM Summer Camp website launch in Wordpress with ongoing Analytics, Ads, and Business Page Management; Analytics Dash


Universal Workshop

A science education site wanted e-commerce for their graphics and books. We scoped a print-on-demand service and integrated it with an email marketing program that is out of this world!

Commerce setup and management, Print-on-demand integration, email marketing 


Cloth & Curate

Designer and fashion stylist getting her line of designer clothing ready for Black Friday and beyond.

eCommerce (Shopify API), SEO, Paid Digital, Live Analytics, PPC, and Search Dashboard


Bachman Law Firm, LLP

TBLF sought us out for consulting and strategic insights around business-to-business legal marketing on LinkedIN.

LinkedIN targeted Marketing ongoing SEO, Analytics, Ads, and Business Page Management; Analytics Dash, Website updates, legal compliance

Masur Griffitts, LLP

This in-house legal startup contacted us to build a complex and multi-service custom platform to manage their clients' critical documents. 

Secure custom code (Javascript, PHP, API) for Law Firm Contract Document tracking Application "OUTLAW", UX/UI, Speed, Security.

1000 Dreams Fund

Mentoring the next generation of women leaders, the MentorHER program finds matches for and hosts 1000 Mentor meetings a year.

We built a Mentorship video conference  scheduling program (like Calendly) directly into the client's website complete with flexible booking times, branding, calendar integration, and email and text notifications.

YOU, YOUR Company

Your company should be listed here as a DC Digital success story! 

Connect with us.