Our Work

DC Digital - About Us

Who Am I

I'm Daniel Cummings, Founder and Principal of DC Digital.

DC Digital builds custom, high-performance marketing and ecommerce platforms.

For over 25 years, I’ve helped brands like LEGO create new products and built entire Engineering/UX teams from scratch at high growth startups like Lovingly.

I build projects with determined, high-functioning, cross-disciplinary teams that execute with purpose, excellence, and innovation. I am an Engineering and Product leader who creates ideal conditions for innovation. With tight UX, clever Design, and precision Engineering I help deliver new products on time and under budget.

How DC Digital will help you to make money

I'm deeply curious and enjoy decomposing hard problems and distilling complexity. Using this insight, I bridge long-term strategy and turn it into meaningful, measurable milestones and ongoing, growing revenue. Quick thinking and decisive - and because of my ability to draw insights from slivers of information that others might miss - I contribute tangible improvements on a regular basis.

I've developed lightweight team-to-technology development approaches that emphasize readiness, clear metrics, and accurate scoping.

How I got here

My work history is diverse, with deep experience in product research and development, software and hardware engineering, and business. This breadth of experience provides a unique perspective for dynamic companies. I balance analytics with creativity and, as translator among the languages in a company, function as a catalyst that brings out the optimal performance from each participant.

I am a natural coach and teacher and I enjoy helping those around me to reach their own highest potential. My ideal client fosters a workplace where employees are encouraged to act as owners.




DC Digital recent clients

EDUCATION

The Art Studio NY

This beloved Art Studio in Manhattan wanted a digital ad growth plan to find more students. We delivered a 30% revenue increase in year 1. In year 2 (2020) we pivoted the company to deliver Online Art Classes to a global audience - and the studio continues to grow.

New WordPress site, Website speed, security, SEO, Google, Facebook, Instagram Ads Ideation, Creation and Management; Live Data Analysis merging all data sources to Data Dashboard

EDUCATION

Curious-On-Hudson

The owner of this well-known STEAM academy provider came to DC Digital for a new website and ad launch plan for a new STEAM-focused Summer Camp.

Brand new STEAM Summer Camp website launch in Wordpress with ongoing Analytics, Ads, and Business Page Management; Analytics Dash




RETAIL

Upper Village Blooms

A new flowershop owner knew she had to get her website tuned up to compete with the "big guys" like FTD and 1-800-flowers. We delivered a stunning digital bouquet of high-performance website, local SEO and an ad program that resulted in 10x growth in year-over-year monthly sales.

eCommerce launch, Squarespace site updates, Local SEO, Paid Digital, and Live Analytics and Search Dashboard


LEGAL

Masur Griffitts, LLP

This in-house legal startup contacted us to build a complex and multi-service custom platform to manage for their clients critical documents.

Secure custom coding (Javascript, PHP, API) for Law Firm Contract Document tracking Application "OUTLAW", focus on UX/UI, Speed, Security




RETAIL

Baked by Susan

Award-winning local bakery asked us to take over from their existing digital agency. We created a recipe for success combining website updates, SEO, social, and media creation.

WordPress site, eCommerce, Website speed, security, SEO, Google, Facebook, Instagram Ads Ideation, Creation and Management; Live Data Analysis

ARCHITECTURE

David Wallance, FIAA

A custom build for an architectural client requiring precision, speed, and a unique digital presence.

Built with JAM Stack (Netlify with NextJS and Contentful), website speed, usability, security.

EDUCATION

Universal Workshop

A science education site wanted ecommerce for their graphics and books. We scoped out a print-on-demand service and integrated it with an email marketing program that is out of this world!

Commerce setup and management, Print-on-demand integration, email marketing


RETAIL

Cloth & Curate

Designer and fashion stylist wanted to get her line of designer clothing ready for Black Friday and beyond.

eCommerce (Shopify), SEO, Paid Digital, Live Analytics, PPC, and Search Dashboard



LEGAL

Bachman Law Firm, LLP

TBLF sought us out for advice and strategic insights around business-to-business legal marketing on LinkedIN.

LinkedIN targeted Marketing ongoing SEO, Analytics, Ads, and Business Page Management; Analytics Dash, Website updates, legal compliance